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Sorgem, international market research agency.
Specialized in brand equity research, Sorgem offers innovative research products - METIΣ, InsightLab and CompassLab - to provide the qualitative research of tomorrow.

News

Yves Krief, President of Sorgem will be presenting at the annual « Trends and Communication » event :

Brand Values and Culture : The way to better notoriety

Brand management : What has changed ? […]

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SORGEM creates SORGEM China

For many years, SORGEM has been specialized in international and multi-cultural research. For over 10 years, thanks to a network of long-term partners trained in our research methods, we have carried out a wide variety of research projects throughout the world, from America to Asia.

We have taken a further step in this direction with […]

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Nespresso : who else ?

Du côté de l'offre : une prestation continue, une qualité constante
Nous assistons à une évolution sectorielle majeure dans l'automobile : le service s'agrège aujourd'hui au produit, au point que service et produit constituent désormais les deux […]

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